New Agent Training
These videos and documents walk new agents through the foundations of the business. After completing New Agent Training agents should have a clear overview of the phone script, how to run appointments, and a basic grasp of product knowledge and underwriting.
Watch ALL videos, take notes, print or save the accompanying documents, and read through the FAQ's. Remember, agents don't need to know everything to get started. This training provides the foundations and serves as a resource to return to when questions arise while getting started.
1 - New Agent Introduction
2 - Aged Lead Call Script
3 - Call Script Objections
The four resources above are the most important for you to study as you get started. These videos walk agents through the main flow of the call script and the major objections agents face when dialing an aged mortgage protection lead. The google docs serve as outlines to keep agents on track during the initial phone call.
6 - Policy Review
7 - Mortgage Payment Protection (MPP)
10 - Product Overview
*Note: Accidental death policies with MOO and Foresters require a health license. These policies are different from accidental death riders.
*For additional training resources on products, head to the carrier websites and explore product guides. You can also call the carrier sales desk and ask specific questions and/ or for resources. Websites and phone numbers can be found under the carrier contact tab.
11 - Underwriting & Quoting 101
*Underwriting guidelines for MOO term life express are the same for MOO IULE. Foresters SUL underwriting is the same as Foresters Strong Foundation, aside from diabetes regulations. Americo IUL underwriting is the same as their HMS term.
*To find additional quote tools beyond Toolkits, go to Quote Tools under Agent Resources.
12 - 30 Days to 10k
This video walks you through your first 30 days as an agent. It provides the roadmap of what you need to do for your first 30 days (not forever!) to gain traction and reach your first benchmark of $10,000 of submitted annual premium.
If you will commit to your success and the steps laid out in this video, you can gain momentum quickly and grow your business to 10k and beyond.
Frequently Asked Questions
How much money should I spend on my first lead purchase and how often should I buy leads?
We recommend agents start with anywhere from $200 to $500 of leads. Purchase new leads weekly.
Purchasing leads weekly ensures you always have new people to talk to and prevents agents from getting hung up on one batch of leads for too long. Weekly leads keeps agents moving forward. New people NEED your help every week.
One of the biggest issues new agents run into is focusing too much time on one or two clients. An agent will book an appointment and then spend all of the next three days prepping instead of continuing to dial to set more appointments. By continuing to purchase leads weekly, you keep yourself busy and moving forward with new clients instead of getting too focused on resolving one single lead.
When is the best time to dial?
Any day between 8am and 8pm is a great time to dial! When you're working through a batch of leads try calling clients at different times throughout the day: morning, afternoon, evening, or on a weekend. With aged leads, don't worry about the preferred contact time. Is your availability the same today as it was a year ago?
POWER HOURS are Saturday from 8am to 12 Noon. Clients are home, happy, and they haven't gotten busy with their day yet. Top agents always take advantage of power hours.
How many dials should I do per day?
New agents working full time should be doing 150 dials per day. This breaks down to roughly 4 hours of dials a day. If you aren't getting the results you want out of this business the first thing your upline will look to adjust is your daily dials.
150 dials doesn't necessarily mean 150 leads. Don't be afraid to double and triple dial. That means calling a lead two or three times back to back. That counts as 2 or 3 dials. You can also call the same lead multiple times throughout the day. A batch of 50 leads can be called in the morning, afternoon, and evening in one day to reach 150 dials.
As a new agent progresses through the lead tiers and moves to fresher leads, you should expect to be able to pull back some on the number of daily dials. Aged leads require more work up front to find your clients. Remember the goal is to get your first handful of sales as fast as possible to move into tier 2!
How do I track and report my dials?
Use a tally system. It's simple but it works. Keep a piece of paper handy while dialing and create 3 columns: Dials, Contacts, Appointments Set. Make a mark in the corresponding column for every dial (2 marks if you double dial), a mark for every contact, and a mark for every appointment set. At the end of the day report your numbers in your upline chat. List them Dials/ Contacts/ Sets.
For example: 150/ 27/ 12 - this means an agent made 150 dials, 27 people answered and had conversations with them, and they set 12 appointments.
This is a SUPER helpful metric system to track, especially as a new agent. This business is a numbers game. Seeing the numbers helps your upline know how to best coach you. If you report 150/ 50/ 2 the feedback will be different than if you report 150/ 12/ 2 or 25/ 2/ 0.
How do I organize my leads?
Starting out the best system for organizing leads is the simplest system. Most agents either use a notebook, google doc, or the excel spreadsheet available with aged leads to keep track of which leads have been contacted and make notes that way OR agents will use a PDF editor to write notes directly onto the lead, noting if a lead didn't answer, how many times they have been dialed, or taking note of medical history, etc. for appointments.
Eventually, as agents progress into tier 2 and 3, they will want to set up a CRM to manage and organize leads.
How many times should I dial a lead before I move on? What does it mean to resolve a lead?
There is no exact answer. Dial a batch of leads a handful of times. If you've called at different times throughout the day, on weekends and weekdays, and from different numbers and haven't gotten an answer then move on to a new batch of leads and put the unresolved leads into a pile to follow up later. Buying leads weekly means you aren't able to put too much focus on one batch of leads, but you also don't need to throw old leads away. Circle back in a month, a few months, a year, etc. until you resolve the lead. Yes, agents have resolved leads that were purchased months or even years prior!
Resolving a lead means you've either helped your client get insurance or they have communicated that they do not want you to help them ever.
I just booked an appointment! Now what?
Post a picture of the lead in your upline chat along with any additional information you gathered, such as major medical events, medications, and monthly mortgage payment. (See step 5 above - Info to Gather Outline). Make sure to include the time and date of the appointment. Your upline will use that information and work with you to develop a case design.* This means you will know what carrier, product, and face amount you will be presenting to your client.
*If your upline has not gotten back to you with a case design by the day of your appointment, repost the information in your upline chat that morning and tag your uplines. While uplines always aim for prompt responses, they won't always get back to you immediately. Be proactive about reaching out for the help you need.
After your first few appointments, you will be able to develop your own case design which you can send along with the information above and your upline will help confirm that you're on the right track.
Once you have a direction for the appointment, make sure you have your writing number for the carrier, you are able to log in to the carrier website, and you know how to access the e-app. (See the tutorial tab for help with logging in and accessing e-apps if needed.)
Do I need a non resident license to get started?
It depends. Adding non-resident licenses can help increase lead flow and extend working hours. (If you live on the east coast and want to work late you can purchase a non-resident license out west.) If there is good lead flow in your resident state you may not need a non-resident license to get started, but adding them never hurts.
Tier 1 agents typically have between 1-3 state licenses. Tier 2 agents typically have between 4-7 state licenses. Tier 3 agents typically have 8+ state licenses.
For info about selecting and applying for a non-resident license check out the Non-Resident License video under tutorials.
I want to make sure I have all the practicals in place before I get to work. What tools and resources do I need?
The short answer is you don't need any tools to get started. Success comes to agents who are working, talking to clients, and writing applications. No tool is going to sell insurance for you.
The only important "resource" to have when getting started is carrier websites. Make sure you have set up your logins for carriers, recorded your login info and agent writing numbers, and navigated to e-apps within the carrier websites. You can't write insurance if you can't access the applications. Your upline can help you with a lot when getting started, but there's nothing they can do if you have a client ready to roll and you can't remember your password.
To see a full list of our recommended tools and resources head to the Agent Tools page under the Agent Resources tab.
I've studied New Agent Training, purchased leads, and logged into carrier websites, but I don't feel ready to start dialing. What do I do?
Reach out to your upline via your upline chat, tell them you're starting your first dial session, and then dial even if you don't feel ready!
Successful agents learn as they work. We can't steer a parked car, but when you get in motion your uplines can help coach you. Don't expect yourself to know everything before you start; reach out to your upline for feedback during your dial sessions. Doing so ensures you fail fast and fail forward. Use your first 30 days as an opportunity to learn, grow, and adjust.
You don't need to wait for a better understanding of the business, an organizational system fully implemented, or more free time to dial. If you only have 10 minutes, get started with a 10 minute dial session. You won't be great on your first dial session, and that's okay. Let go of the pressure and just start dialing.
Join our Weekly Team Calls
Monday noon EST
Typically the 1st Monday of every month
National Sales Call
Streamed through TLG HQ in workplace
Zoom link available for agents not yet in WP
Thursday 10am EST
Agency Team Call
Login via zoom
Link found in the team chat on WP
Message your upline for access to the zoom link if not in WP